Vaught Studio

Vaught Studio

Facts

An artist page to position he’s an artist on the digital era. So, we added an articles section where the artist can talk about art exhibitions and events, art history and he’s point of view, talk about other artist and most important show case he’s art.

 

The choice for this was to use a strong CMS to power the articles section, use Facebook Instant Articles to replicate the articles in this social network. Added Opt ins and Mail chimp to generate an email list to send valuable information.

 

Design

We created a graphic that wraps an abstraction of the landscape and converting this to a monogram to add a reference to the artist last name.  so we could have a logo for easy recognition on the web and on social networks.

we section the page with color blocks to distinguish the core concepts, from the main slider that shows recent activities, to a secondary section that conveys events, artist in the look, revise lectures and the artist views about he’s works.  Also we give the web presence a clean and modern look.

Location

Alex Vaught has he’s studio at Mexico City and we would like to invite you to visit he’s web site and get to know he’s work.

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AutoDisplay

AutoDisplay

Facts

 

Autodisplay needed a web sales access point to showcase its car accessories products, the line we take to achieved this was propose a content strategy of varying informative articles and its products in a revolving manner.  So, the articles will use an inviting voice to talk about products in a subtle manner and present those as an Instant Article in the social network Facebook.

For the this we use WordPress CMS power for the articles and Woocomerce for the front store using Paypal payment for the actual transaction.

We added a chat so their customer could reach in a fast manner the store admin to answer questions, add suggestions or even give them complains to an actual person.

Also, we use Opt-ins for to invite the user to get in Autodisplay mailing list so they can create mail chimp promotions and events.

Design

We start the design development by redesigning its branding, we choose the sun, the waves and sand as the image that would englobe the experience of the vacation.  And use the name of Caribbean paradise to invite the user to the actual place that is the Mexican Caribbean sea and its beaches.

We also created additional uses for the branding. So, it can be implemented on different merchandise types. Such as T-shirts, caps and others.

Location

Caribbean paradise has its home location at Isla Mujeres, Quintana Roo Mexico. We would like to invite you to visit its web site and give them a try for your next vacation adventure.

Caribbean Paradise

Caribbean Paradise

Facts

A vacation web site that serves the Mexican south east resources such as Cancun, Isla Mujeres, Bacalar Lagoon and other beautiful sites.

The premise to this site was to enable the user to get most of the site information and get an accurate decision of the type of adventure he or she would like to book. To create a living experience of the Quintana Roo’s Caribbean.

We divided the site on two major’s points. Articles and Adventures. An article will talk about the place in a invited manner and an Adventure will talk to about the actual experience and it will give the user the chance to book its adventure.

Using the power of CMS WordPress to power the creation of Facebook Instant Articles to help inform its social networking users of news about the island resources and the best adventures that are available now.

We use Opt ins with Mail chimp to generate a mailing list to distribute the site promotions and instant articles to the site users.

We added a countdown for the Whale shark season to encourage booking on the main page.

 

Design

We start the design development by redesigning its branding, we choose the sun, the waves and sand as the image that would englobe the experience of the vacation.  And use the name of Caribbean paradise to invite the user to the actual place that is the Mexican Caribbean sea and its beaches.

We also created additional uses for the branding. So, it can be implemented on different merchandise types. Such as T-shirts, caps and others.

Location

Caribbean paradise has its home location at Isla Mujeres, Quintana Roo Mexico. We would like to invite you to visit its web site and give them a try for your next vacation adventure.

flipping Smart Cards

flipping Smart Cards

Animations with CSS are awesome! There are easy to create with simple properties and you can use them in many components. in this case, we will use the Flipping Card effect as the representation of an artist presentation card with information in the front and back of it.  Also, it will have a smart button, that will change its color depending of the availability of the person in the card.  So, let’s go and put our code and planning to the test.
What are Primary Keys?

What are Primary Keys?

In DataBase Modelling design each table should have a primary Key, a unique value to identify an individual row.

Natural PK

A Key formed by a unique value of a row that is made of attributes that already exist in the real world. such as SSN (Social Security Number), ISBN (International Standard Book Number) number or customer number (should be unique ).

Primary Key

A Key provide by the Data Base an integer, auto incremental. this is a preferred method for an entity type.

Composite Key

A key formed by to two values in columns to form one unique. the is the one value does not identify a row. one place you will see them often is when they are used in joining tables together to create to create many to many relationships.

The Art Game

The Art Game

The facts

The Art Game is a Facebook web app that allows the user to play an art trivia game.  It grew from the idea to have a Facebook app example that will bond two of my pleasures, the first is art and the second is programing.

The game was created using PHP-MySQL for the game backend, it has is very simple CRUD administration (Create, Read, Update and Delete) interface to manage the data for the questions, answers, point value and others.  For the frontend, it uses JQuery and the Facebook’s JSDK. So, the user will be greeted with he’s Facebook name at the beginning of the game.

 

You can play the game here

The Design

After conceiving the idea of creating the game, I´d begun to develop the main character, in this case a little French artist with he’s petit beret and a great moustache. I’d added small changes to the character to represent the right and wrong answer.

These small changes worked perfectly for the modal window.

I’d used the single page design method to make a fast and reliable game. The only thing that changes in whole design is the text and the image of the modal window.

What’s next. Probably I will add a friend score zone, so the player could compete with he’s Facebook friends and increment the question count to a hundred, so in this way will add up the variety of the game play.

What is Content strategy

What is Content strategy

 

Content strategy is a way of bringing the right content to the right person and the right place at the right time with the right context. It’s a term tha covers the planning, the development and the management of content.

The discipline of content strategy grew from the need for more concrete plans, structures, and organization of content published digitally. It was a response to how content publication has evolved.

On the web, however, everything is fluid. We can’t control the devices or platforms people use to access our content or make assumptionsabout how they’ll access our content in the future. Our most common publishing mediums have evolved from static to dynamic, and our process needs to reflect that. In the modern web design process, content strategy kicks in at the planning stage and plays a role throughout the entire process from ideation to design and development through publishing and maintenance.

If the modern web design process is a circular path, content strategy is a ball that rolls along that path. Today, content strategy overlaps withand provides frameworks, structure, and content to existing disciplines like information architecture, user experience design, content management, and marketing. While content strategy and the content strategist can be a distinct position within a team, the role is just as often assumed by an information architect, user experience designer, marketer, or other team members, and all of these roles can benefit from an in-depth understanding of a content strategy.

Why? Let’s consider an expanded definition. Content strategy is about bringing the right content to the right person at the right time, in the right context, and making sure it’s accurate, up-to-date, and appropriate through ongoing engagement. For this to happen, a communication of ideas must take place, requiring an in-depth understanding of an audience, their needs, and their communication style. Without this, the content and the business it supports will fail.

The role of the content strategist is to be an advocate, both for the content and its audience. To do this, they need to align communication channels to ensure the content is prioritized, and budgets, planning, and company strategy. When looked at this way, it’s really just planning for an ongoing and meaningful conversation with a given audience. Content strategy, is, at its heart, the art of clear communication.

 

– We can’t talk about content strategy without first clearly defining content. What is content and what is its purpose? In its most basic form, the term “content” applies to anything that conveys meaningful information to a person. Content can be presented as text or graphics or images or video or audio. Looking at the world around you, you’ll find content everywhere. The video you’re looking at right now, content. The text that surrounds it, content. Each key on your keyboard contains content.

If you have a piece of art on your wall, that’s content. Sculpture in a park, content. Markings on the road, content. Content is not defined by what it is as much as what it does. The term “content” applies to anything that communicates or transfers meaningful information to a person,emphasis on meaningful information. So, to know what content is, we need to know what meaningful information is and how this relates to content strategy.

The word “meaning” has been mulled over by philosophers and linguists for ages. For our purposes, let’s assume that information is meaningfulwhen it enables the transfer of an idea beyond the words or imagery itself. If I say the word “egg”, it’s just a reference to an object that looks and behaves like an egg. If I say “boiled egg”, the meaning becomes more complex, implying the state of an egg after being submerged in water at boiling temperature for an extended length of time.

Just saying the words “boiled egg” may conjure up the sound of eggs boiling, their smell and taste, and even your most recent experience eating or not eating boiled eggs. You see here how the content, the words “boiled egg”, transfer meaning beyond the words. The challenge content strategy faces with meaning is the assumption that meaning is universal. Actually, it’s far from it. There is no guarantee the meaning I find in a piece of content will be the same as yours.

How we derive meaning from content depends on the context we’re in, the language we use, our culture, upbringing, and many other factors.When I see the words “boiled egg”, I immediately think of a slice of whole grain bread covered in cod caviar and sliced hard boiled eggs. This is a very Scandinavian thing. When my wife sees the words “boiled egg”, she thinks of a singular egg boiled and eaten on its own. Same content, different meaning and reference. The content “boiled egg” transfers meaningful information, but not enough of it to perform a success transference of ideas.

That’s where content strategy comes in. The content strategist facilitates successful communication through a transference of ideas to the target audience using the meaningful information found in content. The content strategist enhances the meaningful information of content by understanding the intended message, context it’s presented in, and how to transfer it to the right audience.